Director of Social Commerce & TikTok Shop

Freebird is one of the fastest-growing personal care brands in the country, trusted by millions of customers for our award-winning FlexSeries shaving ecosystem. As we continue to scale across channels, TikTok Shop is becoming one of the most important growth channels in the entire company.

We launched on TikTok Shop just weeks ago and have already seen explosive traction, and now we’re looking for a world-class operator to take ownership of the channel and build it into a major revenue engine for Freebird.

If you’re obsessed with TikTok, creators, social commerce, and scaling new growth engines from scratch… you will love this role.

We’re hiring a Director of TikTok Shop / Social Commerce to architect, build, and scale a high-performing TikTok Shop program that becomes a core pillar of Freebird’s growth.

This is a rare opportunity to:

• Own the entire TikTok Shop strategy
• Build your own team
• Create a multi-tier creator ecosystem
• Shape a new category of social commerce
• Operate with full autonomy and executive support
• Make an outsized impact at a brand in rocketship mode

You will partner across Growth, Creative, E-commerce, Amazon, and Retail to turn TikTok Shop into a channel that drives massive revenue, awareness, content volume, and incrementality.

This role blends creator psychology, growth strategy, systems thinking, and operational excellence into one.

What You’ll Do

• Develop and own the TikTok Shop strategy, roadmap, and P&L
• Build scalable creator acquisition, onboarding, and enablement systems
• Create a multi-lane ecosystem of emerging creators, consistent performers, and top-tier partners
• Drive repeat posting and creator retention through community, incentives, and structured programs
• Lead creative frameworks, scripts, briefs, and high-performing content systems
• Manage partnerships with high-impact creators and potential retainers
• Build the internal team and infrastructure to support rapid, sustained growth
• Collaborate cross-functionally with Growth, Creative, E-commerce, Amazon, Retail & Ops

• Deeply knowledgeable about TikTok, creator psychology, and social commerce
• Able to design and scale creator systems that produce consistent performance
• A strong operator who builds structure, processes, and clarity from scratch
• Analytical and creative - you understand both content and data
• A relationship-driven builder who can recruit, motivate, and retain creators
• Comfortable moving extremely fast in a growth-obsessed environment
• Someone who wants full ownership over building a channel with massive upside

• Competitive compensation package
• Health, dental, and vision insurance
• Unlimited PTO with a remote-friendly culture
• High-ownership role with direct impact on company trajectory
• A team that values clarity, accountability, and results

Why Freebird

• One of the fastest-scaling personal care brands in the U.S.
• A leadership team fully invested in TikTok Shop as a major growth engine
• The autonomy to build something industry-leading from the ground up
• A chance to work with a high-performance product category with insane demonstration value
• An opportunity to build a channel that will fuel the entire company (Paid, Amazon, Retail, DTC, Creative)