Senior Marketing Manager, Customer & Events

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

Senior Marketing Manager, Customer & Events

REPORTS TO  

Director of Marketing Services

LOCATION  

Corporate Office  

Salt Lake City, UT  

STARTING DATE  

Immediately  

POSITION TYPE  

Full Time  

OUR COMPANY

Deseret Book Company is a mission-driven company, committed to being a trusted gathering place for thoughtful expressions of faith. We have existed since 1866 and today we create and curate stories worth telling, questions worth exploring and beauty worth sharing to improve the lives of individuals and families in every step of their faith journey. 

In our work culture, we put people first. Our team members are dedicated to meeting the needs of our communities as we work together, creating a work environment where collaboration is critical and personal accountability is expected. If you are passionate about helping people live better lives and working with colleagues who want to do the same, then Deseret Book Company is the place for you.

THE OPPORTUNITY

The Senior Marketing Manager, Customer & Events will lead customer and event marketing strategies, planning, and execution for Deseret Book.  This marketing expert will be focused on driving strategic events that engage our customers and and customer marketing to deepen customer relationships and loyalty.

This individual will drive customer engagement, loyalty, and lifetime value while creating memorable brand experiences through strategic event planning and execution. The ideal candidate will blend data-driven marketing expertise with creative event management to strengthen our connection with customers across all touchpoints.

The Senior Marketing Manager, Customer & Events will work closely with our content team, product marketing team, and creative team to ensure they have the information and resources needed to produce, execute, and market events with the goal of connecting current and potential communities with Deseret Book content and product as well as position Deseret Book as a gathering place for communities.

Successful candidates will have an understanding of the needs and culture of members of The Church of Jesus Christ of Latter-Day Saints and have the ability to create and execute creative and strategic plans, collaborate well with others, and give and receive focused feedback. They will leverage insights on our communities to drive strategies and plans that pulls consumers into the product and content we are offering.

RESPONSIBILITIES INCLUDE:

60% Customer & Event Marketing Strategy Development & Implementation: Develop, define, and lead the customer and event marketing for Deseret Book. This includes:

• Strategy development: Define the event strategy for the key events; awareness, engagement, conversion, retention, and loyalty through traditional and digital marketing channels
• Drive customer engagement efforts: Develop, implement, track, and optimize marketing campaigns for our customers to increase loyalty and return purchases
• Content creation: Work with our creative and content teams to execute marketing content to support marketing plans in various marketing channels.
• Analyze data: Monitor marketing strategies and analyzing data to measure the success of marketing strategies
• Research: Conduct and analyze research to understand communities needs and how best to reach them, including post purchase outreach

25% Event ideation: Working with our product marketers and content team, ideate events that will drive community and connect communities with the Deseret Book brand and products and establish Deseret Book as a gathering place for communities.

15% Team Management: Manage customer and event marketing efforts with a focus to oversee marketing strategies and implementation. Infuse innovative marketing practices to accelerate customer experience and engagement, while increasing customer base and sales.

REQUIRED SKILLS & QUALIFICATIONS:

• Bachelor’s degree in event marketing, or related field and minimum of 4-6 years' work experience in strategic marketing
• Experience with all different aspects of marketing channels
• Events marketing strategy experience skills recommended
• Ability to learn quickly and apply best practices
• Detail-oriented:  Ability to analyze results, prioritize work and organize time  
• Strong problem-solving and decision-making skills   
• Excellent communication skills, both written and oral  
• Familiar with Adobe Suite: (Photoshop, Illustrator, InDesign, etc.) 
• Self-motivated and great self-manager  
• Great team player and works well in a collaborative environment.  
• Must be current on market trends and customer needs in conjunction with company mission, brand, and audience  

BENEFITS 

• Excellent medical, dental, and life insurance  
• 401(k) savings plan with company matching funds  
• Company-funded retirement plan  
• Merchandise discount  
• Discounted UTA Eco pass  
• Paid leave and holidays  
• Great work environment 

EQUAL OPPORTUNITY AND DIVERSITY

We strongly encourage candidates of all different backgrounds to apply. We're committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We are an equal-opportunity employer and are committed to a team and culture that embraces and celebrates diversity and inclusion without regard to race, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, or any other status protected by the laws or regulations in the State of Utah.