Paid Media Specialist (Google Ads / Meta Ads)
Company Overview
Dean Garland is developing the leading AI-powered technology and marketing platform that delivers customer acquisition and retention at scale for high-value, service-based businesses. Leveraging best-in-class design, data-driven marketing, and advanced technology across SEO, paid advertising, websites, and CRM automation, we create impactful growth systems that drive measurable ROI.
We thrive on collaboration, embrace continuous learning, and actively explore emerging technologies, particularly in AI, to remain at the forefront of the digital marketing landscape.
Who We’re Looking For
We’re looking for talented paid media specialists who are passionate about performance marketing and understand how to turn data into decisions. Whether your strength lies in Google Ads, Meta Ads, or both, we’re building a team of experts who can craft smart campaign strategies, manage budgets efficiently, and optimize for ROI across diverse client accounts.
You should be naturally curious, self-motivated, and driven to experiment with new tools and approaches. Our ideal candidate thrives in a fast-paced, analytical environment and is as comfortable in Ads Manager or Google Ads Editor as they are in a performance dashboard.
Job Description
As a paid media specialist, you will be responsible for managing paid campaigns across Google and Meta platforms for local service-based businesses. You will oversee the full campaign lifecycle, from keyword and audience research to creative direction, ad testing, conversion tracking, and reporting, ensuring every dollar drives measurable business growth.
- Plan, build, and optimize campaigns across Google Ads (Search, Performance Max, Display) and Meta Ads (Facebook and Instagram)
- Conduct keyword and audience research aligned with client objectives and industry trends
- Develop compelling ad copy, creative direction, and testing frameworks to improve conversion rates
- Monitor daily performance and optimize for cost efficiency, conversion volume, and lead quality
- Implement and validate conversion tracking, UTM tagging, and event setup through tools such as Google Tag Manager, Meta Events Manager, and HubSpot CRM
- Collaborate with the creative and content teams to ensure ad visuals and landing pages align with campaign strategy
- Produce performance reports and actionable insights using AgencyAnalytics, Google Ads, and Meta Ads dashboards
- Stay ahead of paid media trends, automation features, and AI-driven optimization tools
Compensation: Hourly-based rate, commensurate with experience, with the potential for full-time employment and performance-based bonuses.
How to Apply: Please submit your resume and a brief introduction highlighting your paid media experience. We will only entertain individuals that live in the Jacksonville / St. Augustine metro-area at this time.
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