SVP, Strategy

About Darkroom

Darkroom is a technology-driven growth marketing firm focused on growth-stage consumer companies. We were founded in 2017 out of a conviction that the iconic ad agencies of tomorrow would look very different. Darkroom is a human services firm built on a universal AI commerce layer called Matter. Our model deploys a unique blend of senior, human resources enriched by an agentic technology stack that enhances output, efficiency, and revenue generation for our clients.

Our team has been responsible for billions of dollars in trackable revenue across the various e-commerce marketplace, direct-to-consumer, and social commerce programs under management. Using research aggregated across these engagements, we accelerate results for our portfolio by developing high-impact digital strategies that unlock gateways to revenue growth, transform marketing operations, and prioritize profitability.

What started as a boutique design agency evolved into one of the fastest-growing private companies in America (Inc. 5000), one of the most successful results-driven performance media agencies of the 2020s (Varos), and esteemed recognition by Forbes 30 Under 30 for our founders’ contribution in Marketing & Advertising (Forbes).

About the Role

Darkroom is looking for a Senior Vice President of Strategy to lead the strategic and operational alignment of all client growth services. This is one of the most senior leadership positions at the company — responsible for connecting every growth discipline (Paid Media, Retention, Marketplaces & Amazon, Digital Product, and Social Commerce) into one unified product that drives transformative results for consumer brands.

You are a modern CMO at heart — a commercial operator who has run omnichannel P&Ls, managed eight-to-nine-figure budgets, and scaled brands across DTC, Amazon, TikTok Shop, and Retail. You understand how marketing, creative, and data converge to drive business growth, and you know how to translate that understanding into repeatable systems for teams to execute.

In this role, you’ll manage the full product strategy experience at Darkroom, overseeing how our departments work together to deliver exceptional results. You’ll work directly with the CEO and department heads to define service strategy, refine client delivery, and ensure that every project delivers both creative excellence and measurable revenue impact.

This role is based in New York, NY, and requires U.S. work authorization.

Core Responsibilities

Omnichannel Growth Leadership

• Own the strategic vision for omnichannel growth across DTC, Amazon, TikTok Shop, and Retail Media.

• Partner with department leads (Paid Media, Retention, Marketplaces, Digital Product, Social Commerce) to integrate their functions into one cohesive client growth experience.

• Develop and evolve Darkroom’s end-to-end client growth methodology, connecting brand storytelling with media efficiency and retail performance.

• Oversee client strategy for the agency’s most complex brand engagements — ensuring excellence across marketing, operations, and financial outcomes.

• Advise executive-level clients (Founders, CMOs, PE/VC partners) on go-to-market strategy, channel mix, and scalable marketing investment models.

• Partner with the data and analytics function to evolve measurement frameworks (MMM, MTA, incrementality) that unify performance reporting across all sales channels.

• Partner with our VP of Operations and Technology team to design the best product/services experience at an agency in the world.

Product Integration & Departmental Management

• Manage the five to six departments that drive Darkroom’s growth engine — Paid Media, Retention, Marketplaces/Amazon, Digital Product, Social Commerce, and Retail Media.

• Work with each Managing Director to set annual OKRs, operational standards, and service frameworks that align with company-wide KPIs.

• Translate client outcomes into departmental roadmaps — ensuring every team is delivering toward a unified revenue impact.

• Audit department offerings quarterly to ensure alignment with market trends, client needs, and Darkroom’s strategic direction.

• Partner with the VP of Operations and CEO to design scalable delivery systems and resourcing models across the organization.

• Serve as the primary architect of Darkroom’s service product strategy, ensuring every offering is clear, differentiated, and performance-focused.

• Serve as a the primary owner of client media expansion and performance.

• Serve as a key stakeholder in client retention and client satisfaction.

Financial & Strategic Oversight

• Oversee multi-channel P&L management, integrating marketing budgets, service economics, and client ROI targets.

• Partner with the CEO and Head of Finance to manage forecasting, margin improvement, and departmental performance tracking.

• Lead strategic business reviews across client portfolios, identifying opportunities for margin expansion, media expansion, upsells, and new service development.

• Ensure that every client engagement delivers measurable business value, demonstrated through data-backed reporting and consistent revenue growth.

• Collaborate with Sales leadership to support key enterprise pitches, representing Darkroom’s holistic growth capabilities.

Leadership & Organizational Excellence

• Serve on the executive leadership team, contributing to company vision, operations, and culture.

• Mentor and develop department heads — fostering a high-performance leadership culture across all growth disciplines.

• Create shared frameworks and communication systems that align cross-functional teams on KPIs, goals, and client results.

• Partner with Creative leadership to ensure synergy between performance and brand marketing.

• Act as a senior thought leader and external representative of Darkroom — shaping how we articulate our unique perspective on omnichannel growth.

What Makes You a Great Fit

• 12–15+ years of marketing leadership experience, with direct in-house experience at a consumer brand (VP or CMO level preferred).

• Proven ability to manage omnichannel P&Ls and full-funnel growth across DTC, Amazon, retail, and social commerce.

• Deep category familiarity in Beauty, CPG, Food & Beverage, Apparel, or Skincare.

• Expertise in media measurement, MMM, attribution modeling, and marketing mix optimization.

• Strong operational and commercial background — able to build scalable systems for cross-department alignment and financial performance.

• Demonstrated success leading large cross-functional marketing teams and managing multiple departmental leaders.

• Experience overseeing both brand and performance marketing, and uniting them under one growth strategy.

• New York–based, with a deep understanding of the U.S. consumer landscape and the evolving retail and DTC ecosystems.

• A leader with presence, vision, and high EQ — someone who can inspire creative and analytical teams alike to deliver excellence at scale.

Why Darkroom

Darkroom builds the future of how brands grow. As SVP of Strategy, you’ll lead that mission — designing the systems, strategies, and teams that deliver omnichannel growth for category-defining consumer brands. You’ll collaborate with world-class operators, creatives, and data minds to build the next generation of marketing excellence.

Working at Darkroom

Darkroom is not a typical agency. We are looking for A players that want to build something great. There is no room in our organization for mediocrity and candidates that are not at the top of their game do not last. We move fast, think deeply, and expect every team member to bring insight and rigor to everything they touch. We hold a high bar for performance, creativity, and ownership — but we also support each other relentlessly. No egos, no red tape — just world-class talent building something remarkable.We believe in autonomy with accountability, truth over comfort, and outcomes over optics. If you want to build and win alongside some of the smartest people in the business, you’ll thrive here.

• Work-Life Balance: We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.

• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona!

• Health & Wellness: Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.

• Generous Quarterly Bonuses: Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.

• Finances, growth, and retirement: After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.

• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

Our Hiring Process and Compensation:

The hiring process for this position typically follows three stages; phone screen, hiring manager, and Executive calls.

Equal Opportunity Statement

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements