Paid Media Strategy Manager

Corteva Agriscience is seeking an experienced and strategic Paid Media Strategy Manager to develop, grow, and lead paid media within the U.S. Marketing Communications in-house agency. This is a high-impact leadership role focused on building a scalable paid media function that drives measurable outcomes for Corteva’s brand, customer acquisition, and demand generation across the Seed, Crop Protection, and Specialties portfolios.

The ideal candidate is a player-coach who excels in omni-channel media planning, including programmatic, endemic, native, print, radio, and TV, while simultaneously guiding strategy, team development, and operational excellence. This leader will ensure Corteva’s paid media efforts are efficient, innovative, insights-driven, and aligned with both business objectives and industry best practices.

What You'll Do:

Paid Media Strategy & Investment Planning

• Build and lead Corteva’s internal paid media buying and planning function
• Develop and execute data-informed, audience-first media strategies to support business goals across key customer segments (retailers, growers, channel partners)
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across:
• Programmatic (display, CTV/OTT, audio, video)
• Endemic & Native Media (ag publishers, sponsored content)
• Traditional (radio, TV, print)

Operational Leadership & Execution

• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting
• Partner with Legal, Procurement, and IT to evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)
• Lead media technology and vendor negotiations, ensuring cost-efficiency and future scalability
• Develop and manage campaign budgets, media calendars, trafficking all creative materials, and reporting cadences

Team Development & Coaching

• Mentor the paid media specialist with their day to day tasks
• Operate as a player-coach—executing and optimizing campaigns
• Foster cross-functional alignment with brand, content, creative, and analytics teams

Performance Management & Insights

• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights
• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews
• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units
• Innovation & Thought Leadership
• Stay current on emerging technologies, tools, and media platforms to guide Corteva’s media evolution
• Represent paid media best practices within the broader organization, contributing to media education and capability-building
• Evaluate industry trends and competitive benchmarks to maintain Corteva’s leadership in agriculture marketing

What You'll Need:

Education:

• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications.

Experience:

• Eight or more years with Corteva, a communications agency, or other professional experience performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning.

Additional knowledge, abilities and skills required by this position:

• 5+ years in a supervisory or leadership role within an agency or in-house team
• Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print
• Strong background in data analytics, attribution modeling, and ROI optimization
• Deep knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies
• Experience managing large-scale budgets and working with cross-functional teams

Preferred:

• Current certifications in platforms such as DV360, The Trade Desk, Meta Blueprint, Google Ads, or GA4
• Experience in agriculture, B2B, or rural marketing sectors
• Familiarity with CRM systems, audience segmentation tools, and first-party data strategy
• Experience launching or leading in-house media functions and guiding organizational change

Benefits – How We’ll Support You:

• Numerous development opportunities offered to build your skills

• Be part of a company with a higher purpose and contribute to making the world a better place

• Health benefits for you and your family on your first day of employment

• Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays

• Excellent parental leave which includes a minimum of 16 weeks for mother and father

• Future planning with our competitive retirement savings plan and tuition reimbursement program

• Learn more about our total rewards package here - Corteva Benefits

• Check out life at Corteva! www.linkedin.com/company/corteva/life

Are you a good match? Apply today! We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.

Corteva Agriscience is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.