Senior Director, B2C Membership Revenue

About us:

Chief is a private network of the most powerful women executives in business. Our mission is to maximize the leadership impact of our members. Our network represents more than 10,000 companies including 77% of the Fortune 100, and nearly 40% of our members are in the C-Suite. Chief has been recognized as one of TIME’s 100 Most Influential Companies and one of Fast Company’s Most Innovative Companies.

Membership to Chief provides access to a vetted community of senior women executives and valuable insights that shape their leadership. The experience is digital and in-person, allowing members to build connections, engage in compelling discussions, and access resources in ways that are most meaningful to them. Our offerings range from executive coaching and executive education to thoughtful in-person and virtual programming and events that guide leaders through the most pressing topics in business. We have members across the United States with clubhouse locations in NYC, LA, Chicago, San Francisco, and Washington, DC.

Founded in 2019, Chief is backed by renowned investors including CapitalG, General Catalyst, Inspired Capital, and Primary Ventures.

Our network brings women in leadership together to share their ideas, insight, and influence, and the power of what we’re doing is felt by every member of our team. Our workplace is built on being real and respectful. We help grow careers, maintain our team’s wellbeing, and give everyone a seat at the table. We build teams where diverse voices, identities, perspectives, and experiences are represented and celebrated. Read more about working at Chief: https://chief.com/careers.

About the Role:

We’re looking for a dynamic, data-driven, and mission aligned sales leader to drive the next phase of growth for our membership business. As the Senior Director, B2C Membership Revenue, you’ll lead and inspire a team focused on converting prospective members into active, engaged members–turning curiosity into commitment. You’ll roll up your sleeves to refine processes, coach performance, and drive measurable results.

Key deliverables for this role are delivering ARR growth by offering an exceptional brand experience for potential new members and leading and motivating a team of sales professionals.

This role blends both strategy and execution. You’ll partner closely with Marketing, Product, Member Experience to ensure every effort reflects our mission, strengthens our brand, and accelerates our reach. This is a unique opportunity to help grow a high-impact organization grounded in member value and brand integrity–driving both immediate results and long-term growth. The Director reports into the Chief Marketing Officer and is on Chief's Leadership Team.

What you’ll do:

Drive Member Acquisition & Sales Strategy

• Own and execute the sales strategy for B2C membership growth—designing scalable sales motions, optimizing conversions, and ensuring a high-quality experience for every prospective member.

• Lead new member acquisition through a high-touch, insight-driven process that converts qualified leads into engaged members.

• Own the sales process end-to-end—from first conversation through membership activation—ensuring every interaction reflects our brand voice and member value proposition.

• Be accountable for key KPIs, including new ARR, booking and close rates—driving measurable business impact through exceptional execution.

Collaborate & Inform Strategic Growth

• Partner with the CMO and leadership team to translate high-level revenue goals into actionable sales plans, ensuring alignment with our brand promise, mission, and growth strategy.

• Partner closely with Marketing leadership to align sales and marketing strategies, re-engagement efforts and winback campaigns that expand reach and revenue.

• Partner with Member Experience leaders to uncover growth opportunities, attend and host events with acquisition potential, and ensure a seamless experience for prospective members from initial interest through onboarding.

• Identify and share insights from prospect conversations to help refine messaging, storytelling, and product-market fit across teams.

Lead & Develop a High-Performing Team

• Lead, coach, and develop a team of 4–5 sales professionals, fostering accountability, collaboration, and professional growth.

• Build a culture of excellence grounded in empathy, curiosity, and measurable outcomes.

Optimize Data, Systems & Sales Operations

• Use Salesforce analytics to drive day-to-day visibility into performance–identifying what’s working, where to adjust and ensuring continuous improvement across the team’s execution.

• Drive sales operations excellence through accurate forecasting, transparent reporting, and process optimization

• Partner with RevOps and Finance leadership to set quotas, build annual revenue plans, and design incentive and compensation structures that drive growth and accountability.

• Oversee sales forecasts, budgets, and performance metrics—providing detailed insights and analysis to the Executive and Leadership Teams during Weekly and Monthly Business Reviews

Advance Sales Enablement & Continuous Improvement

• Shape the future of sales enablement by building playbooks, tools, and processes that elevate team performance and the prospective member experience.

• Continuously refine sales strategy and approach, improving talk tracks, objection handling, and value articulation based on real-time feedback and performance data.

• Use data-driven insights to evolve sales processes, SOPs, and ways of working for efficiency and consistent revenue performance.

Model Leadership & Culture

• Manage Chief’s presence at conferences, networking events, internal programs, and industry events to drive awareness, demand, and revenue.

• Model empathy, adaptability, and accountability in a fast-changing environment—helping drive alignment and connection during a time of transformation.

What you’ve done and enjoy doing:

• Built and scaled high-performing B2C sales teams that turn insight into action—driving consistent growth while fostering connection and accountability.

• Led sales in dynamic environments, thriving amid change and ambiguity while finding creative, data-informed ways forward.

• Developed and executed strategic sales plans–then led the team through hands-on execution, pipeline management, and iterative process improvement to deliver results.

• Demonstrated experience with ARR/subscription models—balancing acquisition growth with sustainable revenue and forecasting accuracy.

• Sold premium, membership-based, or service-oriented offerings to discerning audiences, understanding how to articulate value and build trust with high-intent customers.

• Partnered effectively across Marketing, Finance, RevOps, and other cross-functional teams—thriving in collaboration that turns shared data and insights into clear communication, alignment, and actionable plans for growth and impact.

• Operated with deep fluency in Salesforce, CRM systems, and analytics tools—using data, experimentation, and performance metrics to optimize conversion, identify new opportunities, and drive accountability through continuous improvement.

• Coached and inspired teams to stretch toward ambitious goals while maintaining a people-first, mission-driven culture.

• Bring strong analytical, strategic thinking, and problem-solving skills, with a keen eye for detail and follow-through.

• Deeply passionate about Chief’s mission and driving leadership excellence for executive women—finding fulfillment not just in hitting targets, but in building something enduring: teams, systems, and experiences that reflect shared purpose and excellence.

Why You'll Want to Work Here:

• Competitive salary and equity

• Flexible vacation policy

• 20 weeks of paid gender neutral parental leave

• Full medical, dental, and vision packages, 401(k)

• Opportunity to work for a startup focused on driving real change for women in business

• Opportunity to create and attend inspiring experiences and events with leaders of the industry

• Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

While we’re committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what’s lawful and unlawful but rather, an opportunity to disclose what’s required, and what we think is a fair and equitable compensation framework.

At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.

The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.

The base salary for this role is: $210,000

Chief participates in the E-Verify Program in certain locations, as required by law.

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