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Digital Marketing Specialist

We’re looking for a full-time Digital Marketing Specialist to take ownership of Bluetek’s marketing strategy and execution. This role is perfect for someone who’s creative, data-driven, and motivated to make a measurable impact. You’ll work closely with the leadership team to manage campaigns across multiple channels, create engaging content, and strengthen Bluetek’s position as the go-to IT partner in Central PA.

This is a career-growth role with room to expand into leadership as Bluetek continues to scale.

What You’ll Do

  • Develop and manage Bluetek’s marketing calendar (campaigns, social posts, newsletters, events)
  • Plan, design, and schedule monthly email newsletters to clients and prospects
  • Create and post engaging social media content across LinkedIn, Facebook, and other platforms
  • Produce short videos (tutorials, highlights, case studies, client spotlights)
  • Update and maintain the Bluetek website and blog (WordPress)
  • Research prospects, industries, and competitors to fuel campaigns and sales initiatives
  • Build and design marketing assets like checklists, guides, case studies, and sales collateral
  • Monitor and analyze website and campaign performance (Microsoft Clarity, Google Analytics, etc.)
  • Manage and optimize CRM campaigns (GoHighLevel and automation workflows)
  • Collaborate with leadership on new ideas, promotions, and community engagement
  • Assist with event marketing (client appreciation events, trade shows, webinars)

Skills You’ll Use

  • Email marketing platforms and campaign automation
  • WordPress & website content management
  • Canva / Adobe Creative Suite for design
  • Social media strategy & scheduling tools
  • CRM & sales/marketing automation tools
  • Video editing & production (short-form)
  • Analytics platforms (Microsoft Clarity, Google Analytics, SEO tools)

Who You Are

  • Creative, curious, and detail-oriented
  • Skilled in writing, editing, and design with a strong eye for branding
  • Tech-savvy and eager to explore new digital tools
  • Data-driven with the ability to measure campaign results and ROI
  • Collaborative and professional in communication
  • Motivated to grow with a scaling IT company and take ownership of projects
  • Local to Central PA area

Why You’ll Love It Here

  • Make a direct impact on a growing MSP’s brand and client base
  • Gain hands-on experience with the latest marketing tools and trends
  • Balance strategic planning with creative execution
  • Join a team that values professionalism, innovation, and fun
  • Opportunity to advance into a leadership role as Bluetek scales

Requirements:

  • 1–3 years of digital marketing experience preferred (internships count)
  • Able to work full-time (40 hours per week)
  • Authorized to work in the U.S. (no visa sponsorship at this time)
  • Familiar with our local area: Mechanicsburg and surrounding towns.
  • Local to our area
  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k, IRA)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Short Term & Long Term Disability
  • Training & Development

Average salary estimate

$60000 / YEARLY (est.)
min
max
$50000K
$70000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

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EMPLOYMENT TYPE
Full-time, onsite
DATE POSTED
October 9, 2025
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