Demand Generation Lead

About Base

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

About the Role

Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.

What You'll Do

• Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.

• Develop a high performing creative content engine to effectively scale campaigns at target costs.

• Ideate, test, and scale new channel opportunities within and outside of paid strategies. 

• Closely collaborate with sales, customer success, and product teams to align messaging and strategy.

What You'll Bring

• 3+ years of hands-on experience running and optimizing paid digital acquisition campaigns.

• Proficient in Meta and Google advertising.

• Previous experience working at an early-stage startup or similar environment.

• Ability to work cross-functionally and excel in unstructured environments.

• Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).

• Strong marketing intuition.

Preferred Skills

• Experience with field marketing, lifecycle marketing, and/or content marketing.

• Strong marketing intuition.

• A passion for storytelling and building brands.

• Analytical mindset with an eye for data-driven improvements.

Who We Are

Base is a company for people who want to win and who want their work to matter. We think from first principles, move with urgency, and treat the mission like our own.

We talk about what isn’t working before we talk about what is because every problem is an opportunity to fix something, improve the system, and compound progress. We cut through complexity, stay close to the work, and let results speak for themselves.

Our Values

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.

Do the best work of your life at Base.