Influencer Outreach Coordinator - Amazon Live Creator Management
Job Overview
We are seeking a motivated and relationship-driven Influencer Outreach Coordinator to lead our efforts in discovering, engaging, and managing relationships with US Amazon Live creators and influencers. In this role, you’ll help execute a strategic influencer program designed to elevate brand visibility and drive growth through live shopping and creator-led initiatives. You’ll collaborate closely with our e-commerce, marketing, and creative teams to ensure content aligns with brand goals and resonates with our target audience.
This is an ideal position for someone who thrives in a fast-paced, creative environment — combining strong communication and organizational skills with a passion for influencer marketing and e-commerce trends.
Key Responsibilities:
- Identify, vet, and onboard US-based Amazon Live creators and influencers aligned with brand values and target demographics.
- Manage creator communications end-to-end, including outreach, negotiation, coordination, and follow-up.
- Maintain and update creator databases, campaign calendars, and performance tracking tools to ensure smooth operations.
- Partner with the Amazon and Marketing teams to align influencer initiatives with upcoming launches, promotions, and brand campaigns.
- Support live show planning, including scheduling, logistics, and post-show reporting.
- Track and analyze campaign metrics (e.g., engagement, views, conversions) to evaluate performance and optimize future partnerships.
- Stay informed on Amazon Live, influencer marketing, and social commerce trends to identify new growth opportunities.
- 1–3 years of experience in influencer marketing, talent management, or social media partnerships (preferably within the US market).
- Familiarity with Amazon Live, TikTok Shop, or other live-commerce platforms is a major advantage.
- Excellent written and verbal communication skills, with the ability to manage multiple projects and creator relationships simultaneously.
- Highly organized, detail-oriented, and proactive in follow-through and problem-solving.
- Passion for beauty, lifestyle, and e-commerce, with a clear understanding of current trends and brand aesthetics.
- Proficiency in Google Workspace and influencer management tools such as Airtable, GRIN, or similar platforms.
Average salary estimate
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