Google Media Buyer - 51016096367
Job Title: Google Media Buyer (CPG Focus)
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client, a fast-growing digital brand delivering high-impact content and experiences for sports fans, find an Expert Google Media Buyer with deep experience in Consumer Packaged Goods (CPG) particularly food and beverage.
In this role, you will take ownership of planning, executing, and optimizing Google Ads campaigns across Search, Display, YouTube, and Shopping. You will translate business goals into data-backed media strategies designed to maximize ROAS and deliver measurable growth.
Responsibilities:
- Develop, launch, and manage full-funnel Google Ads campaigns (Search, Display, YouTube, Shopping) for CPG food & beverage products.
- Conduct audience research, market analysis, and competitive benchmarking to identify scalable opportunities.
- Implement advanced bidding strategies, targeting, and segmentation to improve ROAS and hit KPI targets.
- Continuously optimize campaigns using data-driven insights, creative testing, and attribution models.
- Collaborate with creative, analytics, and marketing teams to align messaging, landing pages, and conversion paths.
- Monitor campaign performance and prepare detailed reports with actionable recommendations.
- Stay updated on Google Ads changes, CPG trends, and paid media best practices.
- 4+ years of hands-on experience managing Google Ads campaigns for CPG brands, preferably in food and beverage.
- Proven track record of driving ROI/ROAS through paid search, display, YouTube, and shopping campaigns.
- Deep understanding of digital marketing metrics, attribution models, and performance analytics.
- Strong analytical skills with proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
- Experience with A/B testing, audience segmentation, and campaign optimization strategies.
- Excellent communication and collaboration skills, with experience working cross-functionally.
Nice-to-Have:
- Google Ads certification and/or related industry certifications.
- Experience with e-commerce or direct-to-consumer marketing.
- Familiarity with Shopify, Magento, or similar e-commerce platforms.
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