Associate Director, Consumer Omnichannel Analytics

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director of Consumer Omnichannel Analytics leads the Consumer Enterprise Advanced Analytics & Innovation team for US Commercial, focusing on informing business decision-making through developing and delivering robust analytic solutions. This role partners with Apex Franchise Analytics & Data Strategy, Digital Lab Media, Omni-Channel Experience, and supports stakeholders in the Consumer Marketing team.

This role requires a marketing analytics leader with demonstrated technical and business acumen to leverage data, analytics, and technology to identify actionable insights across functional areas and position AbbVie as a best-in-class omnichannel customer experience provider. Additionally, this role will build a Consumer omnichannel analytics roadmap to enhance the organization's execution and optimize marketing and sales promotional channels.

Major Responsibilities:

• Develop and gain stakeholder alignment for a Consumer Omni-Chanel Analytics vision and strategic roadmap, including an enterprise strategy for the development of reports and analysis from identified graph solutions
• Influence direction and lead collaboration with all stakeholders (Digital Lab, APEX Enterprise, APEX Franchise teams) to align and drive progress of Omnichannel analytics priorities
• Partners with Customer Experience, Commercial Capabilities, Apex Franchise Analytics and Business Technology Solutions to design and execute scalable analytics solutions
• Lead a team of analytics managers that are responsible for developing and executing omnichannel analytics solutions in the following areas:
  • Lead measurement planning workstreams for promotional channels to capture campaign objectives and provide recommendations for KPI selection, performance measurement, experimental design, and delivery of actionable insights
  • Design test-and-learn strategies for A/B and multivariate tests across digital/CRM channels to identify the causal impact and iteratively improve performance through key learnings
  • Streamline the collection and automation of digital marketing data across channels and develop processes to integrate into dashboards to communicate marketing performance to key stakeholders effectively
  • Analyzes campaign results to identify opportunities to improve performance through key driver analysis and simulation
  • Develop and deploy advanced statistical models and machine learning solutions to identify the drivers of brand performance
• Leads projects of varying analytical sophistication, identifies efficient solutions, manages timelines, and delivers on expected outcomes

Supervisory / Management Responsibilities:

Lead a team of direct reports. Manage vendor relationships and budgets

Key Competencies:

• Strong written and oral communication, presentation, and interpersonal skills.
• Experience working with and managing multiple internal partners and external agencies
• Strong planning and organization skills.
• Ability to distill complex information into concise and impactful stories/presentations.
• Strong focus on teamwork, relationship-building, and influencing others; acting courageously and constructively, with agility and a high degree of accountability.
•  Strong leadership experience, relationship-building and influencing others; act courageously and constructively, with agility and a high degree of accountability.
• Requirement to work “hands on” with analytical tools with minimal/as-needed requirement on external consultants

Education:

• Bachelor’s Degree in a quantitative field required (Engineering, Computer Science, Finance & Economics, or similar)- Master's Degree preferred

Required Experience:

• 10+ years of experience in marketing analytics, customer analytics, and data science
• 10+ years of experience defining data and technology requirements to support analytics
• 10+ years of experience gathering business requirements and scoping analytics projects
• 10+ years of experience in marketing analytics and multi-channel marketing
• 3+ years of experience leading and developing direct reports

Required Skills:

• 10+ years of hands-on experience in SQL
• 3+ years of experience in dashboard design and development (Qlik, Tableau, PowerBI, etc.)
• 3+ years of experience in a web analytics tool (Adobe or Google)
• Adept in navigating a matrix environment at a large company, including effective communication and influence skills
• Demonstrated ability to manage a wide variety of analytic projects/portfolios and multiple priorities

Preferred

• 5+ years of experience in multivariate statistics, statistical computing, and machine learning techniques and frameworks
• 5+ years of demonstrated experience in Direct-to-Consumer Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
• 5+ years of experience in R/Python, Relational Databases (Teradata, Oracle, etc.), and IDEs like Jupyter
• MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
• Experience in Experimental Design and Randomized Control Trials
• Experience working with and analyzing syndicated pharma data (IQVIA, Symphony, etc.)
• Experience developing and deploying Omni-Channel analytics solutions such as Next Best Action or Multi-touch Attribution

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at thetime of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of anybonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's soleand absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

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